Are you an Organic Thug?
KR Jones - Founder
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Expanding his wellness background into areas such as large-scale advertising mural painting, while creating Bike Yoga as an offering to the cycling community and establishing safe spaces for canna-athletes to explore mobility improvements.
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Started as a personal trainer at Equinox in 2013, then ventured into becoming a certified yogi, multi-brand ambassador, accredited course instructor, and wellness podcaster.
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2025 Google Cloud Apprentice for 18 months, 1 of 8 UX Design apprentices selected, 80 in total within the cohort of different program tracks ranging from Digital Marketing, Data Analytics, Project Management, & IT spread between NYC, CHI, AUS, & ATL.
Organic Thug is an awakening to the understanding that you must take responsibility for your own life, health & wealth.
By any means, how you show up, how you present, and how you make those around you feel are choices. A radical choice that not everyone is willing to make consistently every day. Move intentionally, remain authentic, take calculated risks, and stay dangerous.
The Organic Thug shift for KR Jones happened in 2016, when the radical decision was made to go get it, by any means. Strategically pivoting from professional personal training at Equinox in Brooklyn to hustling outside of the gym, keeping one foot in, while using the other to embark on entrepreneurship led to a ten-year run of private clients, ambassadorships, podcasting, mural painting, and now UX design as premier outlets for his work.
KR Jones has grown a reputation for sharing his designs, movement practice, musical playlists, and good energy with communities all around NYC.
Real Community,
Real Impact.
Blending mindfulness with the structure of user experience allows me to create a unique mix of soul and science—making daily life just a little bit easier to navigate.